This project required the development of a brand identity, website, and marketing collateral for an AI (artificial intelligence) technology conference.
SingularIT is a fictional conference held annually in Toronto, where industry leaders and enthusiasts alike, gather to discover and discuss all things AI—with a focus on its role in information technology. The conference name, SingularIT, is a play on the term “singularity.”
In the context of artificial intelligence and tech, singularity refers to the theoretical moment where AI and human intelligence become equal. The visual identity of the conference was created using a geometric typeface with humanist features, a representation of harmony between man and machine.
Waveforms are used throughout the event’s physical environment, website, and marketing collateral; representing the neural networks used in AI and machine learning.
